When you walk into a meeting and see a tray of fresh doughnuts, what’s your first thought? Is it a sign of a welcoming office? Or maybe an indicator of how a company approaches hospitality, team bonding, and client relationships?

It may seem trivial, but small details—like your choice of office snacks—can reveal quite a bit about your workplace culture. Welcome to The Office Doughnut Index, where we decode what your company’s doughnut selection (or lack thereof) says about how you do business.

What Your Snack Choices Say About Your Company Culture

From pastries to bread. Experience the magic of freshly baked treats at Bread Ahead in Southwark.

The Corporate Classic: Bread Ahead & Krispy Kreme

If your office opts for classic doughnuts—simple, well-made, and reliably good—you’re likely operating in a formal and professional work environment.

Bread Ahead is known for its traditional, cream-filled doughnuts that exude quality and consistency. Like a structured board meeting, these doughnuts are no-nonsense yet incredibly satisfying.

Alternatively, choosing Krispy Kreme suggests a similarly traditional and polished workplace. This choice reflects a focus on consistency and professionalism, making it a natural fit for industries like finance, law, and corporate consulting, where reliability is key.

The Trendsetter: Artisanal Creations from Crosstown & Donutelier

Does your company lean towards gourmet, small-batch doughnuts with unique flavours like matcha, yuzu, or pistachio? You’re likely an innovative, trend-aware type of business.

Donutelier offers handcrafted, premium doughnuts that make a lasting impression. These brands signal attention to detail and creativity—ideal for businesses operating in tech, design, and media, where image and originality are just as important as execution.

The Fun Workplace: Assorted Box of Favourites from Buns from Home

An office that offers a mix of flavours and styles suggests an inclusive, people-first culture. It’s a sign that your business values team bonding and spontaneity.

Buns from Home is known for its hand-rolled croissant doughnuts—flaky, indulgent, and perfect for a sociable office. Businesses in media, coworking spaces, and HR consultancy often embrace this approach, using food to foster a sense of togetherness and community in the workplace.

Indulge in the classic taste of Krispy Kreme donuts! Iced ring donuts are perfect for any occasion.

The Wellness Warriors: Vegan & Guilt-Free Options from Crosstown

Are you planning on meeting with a prospective company that promotes their enviromental friendly credentials? A vegan doughnut or sugar-conscious alternative, you’re probably operating in a health-focused, high-performance environment. Crosstown’s vegan range is a favourite among companies that prioritise well-being. Healthcare, fitness, and executive coaching industries tend to favour these guilt-free indulgences. Arriving at a client meeting with a selection of these doughnuts shows a forward-thinking mindset and commitment to sustainability.

What Your Office Says About Your Brand

Your office can tell clients a lot about your company’s identity. Additionally, office snacks—whether artisanal doughnuts or simple snacks—convey the values of your business. Offering top-tier snacks like those from Bread Ahead or Crosstown shows you care about quality and attention to detail. On the other hand, opting for more basic fare may suggest a more straightforward, no-frills approach. They are great additions to your meeting and offer more than just a sweet treat; they set the right tone and help break the ice.

An irresistible assortment of flavours that will satisfy most who attend your meetings.

What Your Doughnut Choice Says About You

Next time you step into a client meeting, take a moment to notice what’s on the table. Whether it’s classic bakery staples, gourmet treats, or even health-conscious options, these small details often reflect the personality of your business.

If you’re searching for an office space that matches your company culture—whether it’s a high-end corporate hub or a creative coworking space—we can help. For more information on which offices have onsite snacks, doughnuts, and free Cake every Wednesday, get in touch, and we will find a workspace that fits your company (doughnuts included).